IP addresses can be either shared or dedicated. Type of content hosted, frequency of spam or malicious activity, length of time in useĬan encompass multiple IP addresses associated with the domainĬan affect email deliverability, website accessibility, and other online activities Perceived reliability of a specific domain Perceived reliability of a specific IP address Remember: You should keep an eye on both domain and IP scores to maintain a good sending reputation. ‘Where’ is the IP address, ‘who’ is the domain, and ‘criminal record’ is your sending history. Whenever someone is suspected of a crime, they check where that person lives, who they are, and whether they have a criminal record. To measure domain reputation, they check the history of the sender’s domain address. To determine the IP reputation score, ISPs check the reliability of the sender’s IP address. The differences between them are primarily in the scope. IP reputation and domain reputation comprise the email sender reputation. High bounce rates indicate that your mailing list isn’t maintained regularly, making ISPs suspicious.ĭepending on these factors, your IP address will receive a reputation score between 0 and 100. For more information on the difference between hard and soft bounces, read our dedicated blog post on this. A permanent failure is called a hard bounce, while a temporary failure is a soft bounce.
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